AdultNet

[Detou-Diva]

FOR IMMEDIATE RELEASE


Sssh.com the premiere erotic community for women expands to online personals powered by DateApp.

Atlanta- March 17, 2005- DateApp announces today the launch of Sssh’s dating community, http://date.sssh.com, as an extension existing branding and product offering. Represented as an erotic community "designed for women, by women," Sssh’s applies a lighter touch in its design and selection of a adult personals by catering to the needs of its women’s community.

Sssh.com, a Wasteland property and passionate project of co-founder Angie Rowntree has made significant growth in creating a community solely dedicated to the exploration of female thought and desire. Not long ago, the subject of women’s sexually, especially seeking their own gratification from an online forum, was considered taboo; today, increasing numbers of women are accessing online content to include adult and sexually themed dating.

"Today’s modern women have become more in touch with their sexual needs, as more women wait later in life settle down. Not to long ago, the topic of adult dating geared for women has evolved from unmentionable and into the realm of normal behavior." Holly Moss, chairman and founder of Women in Adult.

“We have seen a surge in single females and couples participating in our member base, with much of the actual purchases being made by women, which reverses the stereotype that women will not pay for dating memberships,” comments Kim Leggat, DateApp.com Operations Manager.

According to Bizrate, the e-commerce gender gap appears to be widening, as more women opened their purse strings: the percentage of purchases made by women reached 62 percent in the fourth quarter with men accounting for just 38 percent of transactions for 2004.

DateApp’s newest service offering includes full service dating site customization to include non-shared template building, banner creation, and database segmentation to insure that Sssh’s branding is in alignment with their private labeled dating portal. “DateApp dating software creates communities with the ability to target geography, gender, sexual preference, and even sexual habits, I know the women of Sssh will be pleased with the end result”, said John Michael Cataldi, DateApp.com, CEO.

CONTACT INFO:
DateApp Networks
John-Michael Cataldi
5885 Cumming Hwy.
Suite 108-206
Phone: 678.318.3696 x 100
Fax: 678.495.1460
jcataldi@DateApp.com
http://www.dateapp.com
_________________
Detour Interactive Inc.
Experience the New Direction of Interactive Marketing.