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Joined: 05 Mar 2004
Posts: 24
Location: San Diego

PostPosted: Fri Mar 11, 2005 6:46 am    Post subject: Launches its 500th Custom Dating Site Reply with quote

FOR IMMEDIATE RELEASE: March 9, 2005 Launches its 500th Custom Dating Site.
500 Ways to Love, Lust, or Just Hook-up

DateApp Online Dating Software’s application is now empowering over 500 dating sites with heavy concentration within niche markets.

As generic portals begin to plateau along with associated dating affiliate programs, a significant growth is occurring in specific niche markets. Industry analysts contend that consumer buying habits, in the face of so many choices, are demanding community based dating sites that cater to them as an individual.

“The response has been outstanding;” says Lee Markham, VP Technology, “we continue to exceed custom portal sign ups and activations each month. Our next step is to broaden our webmasters abilities by deepening their level of service and capabilities.”

“Webmasters need to customize our application to match their site theme and members interests”, said John Michael Cataldi, CEO.

Over a 3 month period DateApp has tracked the conversion statistic’s of their portal partners, and have concluded that dating portals that stay within the theme and branding of their specific niche traffic convert 3 times greater than generic, out of the box dating templates. Several webmasters polled further stated that they have had a noticeable increase in sales based on DateApp’s ability to serve links and other advertising back to their parent sites from their customized dating portal.

One of DateApp’s continued challenges is to distinguish their service offering from other Dating Affiliate Programs.

“We are not an affiliate program;” contends Markham, “we are an online dating software program that allows webmaster not only to run their own dating site to include full hosting, an ever growing database, expanding consumer applications, and individualized affiliate networks specific to each of our webmaster portals.”

“500 portal activations is significant for us, but as in any virtual arena, just having a dating site does not mean obscene profits, like any business is must be marketed and nurtured into a successful venture. We work on behalf of our partners and strive for mutual prosperity for all involved,” says John Michael Cataldi, CEO.

Don’t forget to join DateApp’s weekly interactive classroom. For registration simply enroll as a DateApp partner and classes are FREE!

John-Michael Cataldi
Phone: 678.318.3696 x 100
Detour Interactive Inc.
Experience the New Direction of Interactive Marketing.
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